Marketing Services

    • Strategic Planning – a cross-organizational review of current state, with detailed input from key stakeholders. Multi-faceted “top down, bottom up” approach and solution-based strategy, culminating in a three- to five-year succinct plan based on known and anticipated resources.
    • Innovation Strategy & Forward Vision – detailed assessment of brand capability and consumer/customer demand. A five-year comprehensive plan factors in corporate resource alignment and investment capability, with short, medium and long-term commitments identified.
    • Internal and External Branding – a complete articulation of what the brand embodies and the shifts needed to support the strategic plan. Alignment in brand voice and brand image is emphasized throughout.
    • Brand Marketing Tools and Tactics – moving beyond strategy into the realm of planning, briefing and actually putting internal and external programs and campaigns in place that embrace both the digital and traditional spheres. Highly responsive and adaptable to “in the moment” changes and un/planned modifications.